Definition of SEO
SEO is what helps businesses grow an online presence. Basically for a website to be truly successful you need to implement SEO. So what exactly is it and how is it used to help improve the amount of traffic to your website?
True Definition of SEO
To get an idea of just how important getting your website into the major search engines is, think about this fact; 90% of all new visitors to a website found that site through using major search engines such as Google or Yahoo. So if your website doesn’t appear high within these search engine rankings you are losing out on a high percentage of possible new customers. By using the help of SEO you are able to gain the top level search engine result spots, which will boost your sales potential and will introduce your business to a variety of new people from all across the globe.
SEO is used to increase your brand awareness as you will be able to reach people 24/7 who wouldn’t have been able to access your business without the help of the Internet. It helps to lift your sales while decreasing your customer acquisition costs. Also it works out to be 100% measurable and gives measurable return on your investment. The right use of SEO will be able to get your website onto the top page of Google. One of the main ways that this is achieved is by optimizing your website to include the keywords that demonstrate what your website is all about. For example if your website is all about compensation your site should be optimised to include words such as accident claims, no win no fee and of course compensation.
Also as part of your SEO campaign you should be writing keyword targeted articles in order to target traffic to your website. You should be getting as many links out there that lead people back to your website. This is done through links placed on the articles that you write as well as setting up link exchanges with other websites.
More SEO Works, the better
The more SEO work that you carry out the more chance you have of getting your website into the top spots on several of the major search engines. In order to do this your SEO work needs to keep up with ever changing electronics technology and also has to be familiar with other website marketing techniques such as banner ads, pay-per-click programs and even some offline advertising options.
It is very common practice for Internet users to not click through pages of search engine results so where your site ranks is essential if you want to direct more traffic to your business. This is why implementing SEO into your website is so high in importance.
It is important that if you are implementing optimisation into your site that you implement the right sort. It is important that you optimise your site so that the traffic that it brings in is organic search engine traffic. Your SEO work should be what is known as 'white hat.' This refers to any optimisation tactic that maintains the integrity of your website and the SERPs (search engine results pages). These are the only tactics that should ever be used as they are the only ones that will be applicable and that will enhance rather than detract your website and from the rankings.
Many people often question why the search engines can’t pick up your custom web design site without the help of optimisation. Well the reality is in order for anything to be known and succeed it needs the help of promotion; optimisation acts as the promotion of your website. However search engines are always working towards improving the technology that they have but there is and will always be a limit to how search engines can operate, which is why optimisation is so important but remember only the right optimisation can bring you thousands of visitors; the wrong can hide or bury your site deep in the search results where visibility is minimal.
To give your business or company the best chance of success within the Internet or online shopping, you need to implement SEO into your site. So don’t leave it too late, start your promotion campaign now and get your site moved up within the search engine results, you will be amazed to see how much of a difference it will make to your sales and your reputation.
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