3 Online Marketing Tactics To Try
It’s no secret online marketing will grow a business (when done correctly). Below i have compiled a list of 3 tried, tested and proven online marketing tactics (other than SEO).
Pay Per Click (PPC)
PPC advertising, as the name implies, only costs money when someone clicks on you ad. Platforms that offer pay per click include:
- Bing
Of course, while being pay-per-click, it doesn’t mean only relevant potential customers will be clicking on your ads. In order to limit the amount of worthless clicks, ensure your PPC ads are:
- Not misleading
- Communicate exactly what you offer
- To the point
- Targeted to specific demographics that fit your target market
Social Media
By using social networks for your business, you are able to connect with current customers, reach new customers and eventually grow an engaged following at your disposal.
However – social media is not as effective for some industries as others. It’s important to identify whether your target market are actually using social media actively, or if they would be interested in following your business.
No matter what, the key to using social media is
- Post relevant content and information
- Give your followers a reason to engage in your posts
- Use it often enough to remain relevant
Some social networks you can use for you business include:
- Google Plus
Content Marketing
The idea is that you write content on your website – be it through a blog or article posts.
It must be noted that content marketing takes time to create any effect – and in many cases it wont make an effect. Why? Because some industries just don’t have a substantial part of their target market who would be actively searching content that you would be writing.
In turn, when writing content, ensure that it is something your target market would want to read.
Be Careful
Online marketing is extremely effective when implemented correctly; it can be targeted, cheap and effective. However, simply implementing online marketing tactics is no guarantee of results.
You must understand that for online marketing to work, you need to understand how correctly to use the medium you choose.
Finally, you must set up measures as to how you will implement, track and evaluate your digital marketing efforts if you want to make the most out of your dollar.
0 comments:
Post a Comment